All Climate Events
Creative (Climate) Communications: Productive Pathways for Science, Policy and Society
Friday, 12 November 2021, 11:30
Friday, November 12, 2021. 11:30 am. Creative (Climate) Communications: Productive Pathways for Science, Policy and Society. Max Boykoff, University of Colorado-Boulder. Sponsored by Rutgers Climate Institute and Rutgers Department of Human Ecology. In person* and virtual. Everyone must register to attend whether they will participate in person or virtually. Register here. pdf Flyer Here. (128 KB)
*This seminar will be held in person on the Rutgers Cook Campus and virtually. A limited number of Rutgers faculty, staff, and students will be eligible to attend in person following Rutgers COVID protocols. All are welcome to attend virtually (including members of the public and those not affiliated with Rutgers).
Abstract: Conversations about climate change at the science-policy interface and in our lives have been stuck. In this presentation I highlight some dimensions of my recent book ‘Creative (Climate) Communications’ that integrates lessons from the social sciences and humanities to more effectively make connections through issues, people, and things that everyday citizens care about. This has worked to enhance our understanding that there is no ‘silver bullet’ to communications about climate change. It argues that a ‘silver buckshot’ approach is needed instead, where strategies effectively reach different audiences in different contexts. Tactics emanating from this approach can then significantly improve efforts that seek meaningful, substantive, and sustained responses to contemporary climate challenges. I argue that it can also help to effectively re-capture a common or middle ground on climate change in the public arena. The presentation will highlight endeavors that harness creativity to try to better understand what kinds of communications work where, when, why, and under what conditions in the twenty-first century communication environment.
Location In person on Cook Campus (Rutgers faculty, staff & students only) and Virtual for all.