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Wednesday, January 22, 2020. 11:00AM. Webinar: Exploring trends in extreme heat and public response to heat-related forecasts in the southwestern U.S. and northwestern Mexico transboundary region. Tamara Wall, Desert Research Institute. Sponsored by NOAA. More information here.

The frequency of extreme heat and heat waves over the last decades has prompted an increase in heat-related mortality and morbidity, including in parts of the southwestern U.S. and northwestern Mexico transboundary region. This ongoing project explores trends in historical heat extremes and heat-related mortality and morbidity in the border cities of San Diego-Tijuana and Calexico-Mexicali, as well as the reach and effectiveness of heat-health messaging by area National Weather Service Offices (NWS) and public health agencies. In this webinar, we will provide an update on the project, including preliminary results from the historical trend analyses and our evaluations of public values related to heat-related forecasts elicited through NWS Facebook posts, as well as next steps relating to engaging public health agencies and improving the efficacy of long-range forecast messaging.