All Climate Events

Wednesday, April 24, 2019. 12:00PM. Webinar: Creating Alerts and Warnings for Short Messaging Channels. Jeannette Sutton, University of Kentucky and Erica Kuligowski, NIST. Sponsored by NOAA. More information here.

How do risk communicators design and deliver effective alerts and warnings in 360 characters or less? In this presentation, we will offer evidence-based guidance on strategies to communicate with populations over short messaging channels such as Wireless Emergency Alerts and Twitter. We will offer a set of messaging templates that identify key design features to positively affect message attention and behavioral intent under imminent threat.