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Webinar: The Value of NOAA Data Provided by NOAA's National Centers for Environmental Information

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Tuesday, 12 December 2017, 12:00

Tuesday December 12, 2017.  12:00 PM. Webinar: The Value of NOAA Data Provided by NOAA's National Centers for Environmental Information. Mike Brewer, NOAA NCEI.  Sponsored by NOAA’s National Ocean Service. More information here.

Abstract: NOAA’s National Centers for Environmental Information (NCEI) is the world’s largest repository of climate data. Customer analytics and uses of NCEI information are critical to understanding and evolving NCEI’s suite of use-inspired data and information to make them applicable to decision making. Over the past three years, NCEI’s Center for Weather and Climate has made a concerted effort to: 1) Establish a system for collection of user requirements, 2) Ensure that collected information informs product area management and prioritization activities, and 3) Include user insights into future products and product versions. These process changes require a long-term commitment to climate services and are success is not possible with a “build it and they will come” mentality nor with a “drop-in, drop-out” customer engagement strategy. This presentation will focus on the path necessary to get from effective user engagement, centered on collection and adjudication of user requirements, all the way through the outcomes of the changed products and services and how those have benefited users, including economic examples.

About the Speakers: Mike Brewer is a Physical Scientist with NOAA's National Centers for Environmental Information’s Center for Weather and Climate in Asheville, North Carolina. He is the acting Chief of the Climate Information Services Branch, and the Chief of the Customer Engagement Section. He is responsible for connecting users and customers to the data they need to make decisions, conduct their business, or address their issues. Mike is also responsible for overseeing the capture of customer requirements, documenting and reporting on user analytics, and for capturing the economic value of NCEI data to various sectors. Mike’s career in NOAA has included stints at National Weather Service Headquarters and in NCEI’s predecessor, the National Climatic Data Center, where he operated the web presence for the US Drought Early Warning System and the Global Drought Information System. Dr. Brewer earned a Ph.D. in Climatology from the University of Delaware. He has published numerous peer-reviewed articles and book chapters on the effect of weather and climate on living things, applied climatology, and drought. Mike is a recipient of multiple Department of Commerce Bronze Medals and NOAA Administrator Awards, in addition to the National Weather Service Assistant Administrator’s Award. He was the NOAA Employee of the Month in May 2013 and the Weather Channel Geek of the Week in July 2015.


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