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Webinar: How to Talk about Home Energy Upgrades
Tuesday, 07 November 2017, 1:00
Tuesday November 7, 2017. 1:00 PM. Webinar: How to Talk about Home Energy Upgrades. Reuven Sussman and Maxine Chikumbo, American Council for an Energy-Efficient Economy. Sponsored by ACEEE. More information here.
It's not just about money. People invest in home energy upgrades for a variety of reasons. Our new report explores their motivations and unveils, based partly on a representative survey of nearly 2,000 homeowners, the best strategies for encouraging them to invest in energy efficiency.
This webinar will discuss the latest research on the best ways to frame home energy upgrade recommendations, including results from our recent message framing experiment. Read more about this topic in the most recent report by Dr. Reuven Sussman and Maxine Chikumbo in the Behavior and Human Dimensions program at ACEEE.