All Climate Events
Webinar: Community-based Social Marketing: Fostering Sustainable Behavior
Tuesday, 13 September 2016, 2:00
Tuesday, September 13, 2016. 2:00 PM. Webinar: Community-based Social Marketing: Fostering Sustainable Behavior. Doug McKenzie-Mohr, McKenzie-Mohr and Associates. Sponsored by National Oceanic and Atmospheric Administration. More information here.
Dr. Doug McKenzie-Mohr will provide an overview of community-based social marketing. Using examples from his work in Queensland, Australia, he will discuss how community-based social marketing can be applied to foster sustainable behavior, particularly in regards to coral reef conservation. The main goal of this seminar is to encourage you to think about different ways social marketing can be used as a tool to foster sustainable behaviors in your place of work, as well as to encourage communities to sustainably manage coastal resources.